First impressions are everything.
80% of website users engage with what they see above the fold. That said, I have no idea what the other 20% do when they arrive on a homepage. Where do they go?Maybe they are actually looking at their phone instead. Probably. I don't know. But we know that this 80% figure drops to 50-60% as people scroll down to the middle of the website, and then jumps off a cliff to 20-30% by the bottom of the page.
So in summary, we seem to be better scrollers of inane reels on Insta than actually being able to do it on a website we have chosen to visit on our own volition.
The point remains: the most vital information needs to be front and center on a desktop (or mobile), grabbing attention instantly.
So when StageKraft approached us to design their logo and website, we knew once we had the look and feel locked in (see below), we'd have to harness every pixel above the fold to get their message across whilst these 80% of viewers were still with us.
To set the scene, StageKraft specializes in scanning buildings and transforming them into stunning digital visualizations. Their challenge is one that many businesses face—clients often struggle to see the potential of a space. People see blank canvasses and some times just see only that. StageKraft solves this by delivering designed visuals that make the possibilities clear. It's about impressing stakeholders at every level of the development process.
To communicate StageKraft’s unique value proposition, we crafted a homepage that immediately draws users into their world. The centerpiece is a dynamic before-and-after slider, allowing visitors to witness the transformation that StageKraft brings to life. As users interact with the slider, they reveal the brand’s promise: “Bringing Your Vision to Life.” This interactive feature not only engages users but also succinctly conveys the essence of what StageKraft does—turning potential into reality.
The rest of the website is also pretty nifty - with great case studies for people to dive into. And we hope these 80%ers have stayed with us to keep scrolling on to see all the goodness that StageKraft has to offer.
Check it out in full here:
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